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ČEZ Prodej

A B2C client portal enabling easy online switching of electricity rates.


  • to transfer the existing offline process into an online web-based environment
  • to service a greater number of clients thanks to a digital platform
  • to create a self-service system that reduces the load on the branch network


The electricity consumption tariff per circuit breaker with ČEZ Prodej could only be changed offline and meant going through a lengthy, repetitive process both for the customer and the branch office.

Therefore, the company’s management decided to transform the process into a digital form and make it several times faster.


The biggest challenge that we had to overcome was coming up with a design concept that respected the client’s existing brand while flexibly responding to its parallelly developing visual identity.

Who was our client

Jiří Najman, Product owner - Změna distribuční sazby, ČEZ Prodej a.s. Czechia


How we proceeded

  • we completely mapped out and described the original application process
  • we verified the expectations of existing customers
  • we proposed a complete platform design and helped the client with handoff
Where to go next?